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Tips for Dressing for Television

Written on August 5, 2008 – 12:49 pm | by dodo

The prospect of appearing on television can be very daunting. The newsreaders with whom we are so familiar make it look very easy when in reality it is not. If we watch news interviews or panel discussions with amateurs (much like ourselves), we know how badly people can come across and how their appearance can let them down. It’s very difficult to listen to someone who is wearing bright lipstick, a loud scarf, a flashy necklace, or whose hair is too fussy. All we do is watch the lips, the clothes, or the hair and are too distracted to actually listen to what is being said.

For the past few years I’ve worked in conjunction with media trainers in coaching individuals to handle interviews. We help them develop the content of their message and work on projecting the right image through their appearance, expressions and voice.

Here are some basic tips on dressing for television, whether you are a professional presenter or an amateur interviewee.

Clothing

The key is to wear simple outfits without any fuss to distract from your face.

• Wear colours from your Palette from the middle of the colour spectrum (blues, greens, purple) which aren’t too light, dark or bright. Avoid red which tends to ‘bleed’ on camera, i.e. the edges run and look fuzzy.
• A monochromatic blend of colours (suit and blouse of different shades of one colour) is best. Avoid sharp contrast, e.g. black and white or bold prints. Stripes, herringbones and plaids can ‘dance’ or ‘move around’ on screen.
• Avoid plunging necklines.

Jewellery

Avoid dangling earrings which will distract viewers’ attention.

Less is best. Gold and pearl combinations look most elegant.

If wearing large earrings don’t wear a necklace as well. Instead balance with a simple brooch.

Don’t wear noisy bangles or clanking chains. The viewers want to hear you — not your jewellery.

Don’t wear any jewellery with smooth shiny surfaces which could cause problems with reflections.

Make-up

• Most studio lighting is very harsh on the skin and penetrates three layers, so make-up is essential.
• Always wear foundation, and a heavier type than normal. Choose a colour to match your skintone or darker.
• It’s important to use concealer to balance any dark areas, particularly around the eyes; television lighting will emphasise them.
• For eye make-up a peach-base shadow with a grey contour is best. Browns make your eye look bruised; blues and other such colours appear too harsh and distracting on camera.
• Use blusher to contour your face (otherwise it will look flat). Use matt powder only.
• Choose natural shades of lipstick. Avoid reds, pale and bright pinks or dark browns and burgundies, and anything too bright or distracting.
• Powder your face heavily to avoid any shine.
• Easy does it with the mascara. Natural colours — black, brown or grey — only.

Hairstyle

• Your hair is there to frame your face. Keep it simple and not distracting. Clip, tie or spray hair if it’s likely to fall across your face.
• Make sure the cut and volume compliment your face.
• If you colour your hair, be sure it’s always done before a TV appearance. Tell-tale roots are always ghastly but particularly so on television.

Glasses

• Glasses create a barrier between you and the viewer, so avoid wearing them G if possible. Otherwise get a pair with non-reflective lenses.
• Never wear tinted glasses on camera.

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